Oktoberfest Oktoween @ Genting Highlands

Guinness Anchor Berhad (GAB), the leading beer and stout company ended its month-long Oktoberfest celebration with a bang last weekend at Patio Bar & Lounge, Genting Highlands for two consecutive nights.

Dubbed Oktoween, the two nights were celebrated together with Halloween and featured the official Oktoberfest beer in Germany – the Paulaner Oktoberfest Bier.

“GAB is always committed to bringing more innovative drinking experiences to our consumers for all occasions. We are proud to offer the Paulaner Oktoberfest Bier – one of the most iconic beers of which many have claimed successfully ‘bottled’ the excitement of an authentic Oktoberfest in Germany,” said Yap Swee Leng, Marketing Director of GAB.

Beer aficionados were treated to two nights of fun-packed activities with German-infused food, and a vast selection of GAB’s award-winning beers – Tiger, Guinness, Heineken, Anchor, Kilkenny, Strongbow, and Paulaner.

Gorgeous Oktoberfest brand ambassadors kept punter’s spirits high – snapping photos and engaging them in various fun activities like Chicken Dance Ala Thriller, Mr & Ms Oktoween Oppa Gangnam Style, Beer Stein Holding and Glass Swaying games.

A live band kept the crowd highly entertained throughout the two nights of GAB’s Oktoween celebrations. Patrons toasted loudly in German, “Prost!” while lucky winners of the games walked away with Oktoberfest collectible merchandises.

“GAB strongly believes in providing value added drinking experiences to our consumers through multiple engagement platforms such as Oktoberfest, St. Patrick’s Day and Arthur’s Day and we are proud that these three international events have now become permanent fixtures in Malaysia’s event calendar,” Swee Leng added.

Oktoberfest Media Launch @ The Social, Publika

If you are a beer lover you would have loved Oktoberfest!

Members of the media have gathered at the newly opened The Social at Publika to celebrate the launching of GAB’s Oktoberfest.

If you didn’t know, the Oktoberfest is a 16-day festival celebrating beer held annually in Munich, Bavaria, Germany, running from late September to the first weekend in October.

The Oktoberfest is an important part of Bavarian culture, having been held since 1810.

Take home the limited edition GAB’s Oktoberfest 1L Ceramic Mug with each 1-litre Tiger beer purchase at selected bars and clubs.

Consuners will also enjoy store discounts when they purchase their beers from retail outlets such as Cold Storage, Mercato, Village Grocer and Jaya Grocer.

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