Hennessy (H) Artistry Trilogy 2012 Finale @ MIECC

The H-Artistry – The Global Art of Mixing Trilogy is finally here, featuring a stellar line up of artists from around the world, a phenomenal climax for 2012’s blazing H-Artistry series.

As always, the most anticipated super-clubbing event is set to take place at the Malaysia International Exhibition and Convention Centre (MIECC) in Mines Resort City this 3 November 2012 from 8.30pm onwards!

With great music and great artists, collaborations, epic mash-ups, spectacular blends and fist-pumping remixes will be aplenty throughout the night, complemented by the signature Hennessy V.S.O.P. long drinks: Hennessy Apple, Hennessy Berry, Hennessy Ginger and Hennessy Soda.

Promising a distinctive and breathtaking party arena draped in red and black, the H-Artistry finale will see the return of the Hennessy Art of Mixing Zone, featuring the Hennessy 360 Cam, as well as the trailblazers of all H-Artistry parties, the signature Hennessy V.S.O.P. long drinks.

The MY Hennessy Mobile App will enable all revellers to take part in various activities within the Hennessy Art of Mixing Zone, and be rewarded with perks and benefits as they party away at H-Artistry.

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The All New Hennessy V.S.O.P Bottle 2012 By Chris Bangle

Legends are shaped over time. The legend of Hennessy V.S.O.P. began on 7 October 1817, when the future King George IV of England asked the great French cognac House to supply him with a special cognac described in the records with the words “Very Superior Old Pale”.

For those who don’t know what V.S.O.P means, it’s “Very Superior Old Pale”. Now you know.

This cognac’s personality has gone unchanged for nearly two centuries. Under the stewardship of Hennessy’s cellar master, the Tasting Committee hands down the secrets of selection, ageing and blending, as can be seen in the use, for maturation, of oak barrels that have lost part of their tannin, so as to avoid giving the eau de vie excessively woody notes while providing an elegant expression.

So in 2012, Hennessy V.S.O.P has decided to launch a new bottle design.

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Hennessy V.S.O.P New Bottle 2012 – Launching Party @ Doubletree by Hilton, KL

On 18th May 2012, Hennessy V.S.O.P had a launch party at Doubletree by Hilton for its new bottle, designed by Chris Bangle, an American automobile designer known for his daring design and far-reaching influence.

Chris Bangle is known best for his work as Chief of Design for BMW Group where he was responsible for the BMW, MINI, and Rolls-Royce motor cars from 1992 to 2006.


*Some of our friends posing for the cameras*

Legends are shaped over time. The legend of Hennessy V.S.O.P. began on 7 October 1817, when the future King George IV of England asked the great French cognac House to supply him with a special cognac described in the records with the words “Very Superior Old Pale” (V.S.O.P).

Today, the House’s Tasting Committee carries on this vision, as Olivier Paultes, Member of the Tasting Committee explains,

When blending the eaux de vie for Hennessy V.S.O.P., we harmonise a wide variety of sensory characteristics as a great Chef would, selecting from a wide range of ingredients to create an exceptional dish.”

We were ushered into the ‘White Room’ where the presentation and launch was held.


*Ivy, Bok, yours truly, and Chris – Photo credit to Chris*

After an initial modernisation of the bottle in 1989, V.S.O.P. is moving resolutely into the 21st century, as can be seen in the work of designer Chris Bangle, a legendary figure in the automobile world, who has redesigned its contours to bring its sleek silhouette firmly into the future.

Chris Bangle flew in from the US and hosted by Will Quah, showed us some rough sketch before the bottle was unveiled.


*Chris Bangle sketching on the iPad – Photo credit to Chris*

“Designing for Hennessy gave me the same sensations as working on designs for fast BMWs or a great Rolls Royce. It is that experience of a unique emotion,” said Chris Bangle.

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