Heineken Club Bottle – Heineken Color Series

Following its exciting unveiling during Milan Design Week 2013 and its Malaysian debut at Heineken Thirst, the exclusive and limited edition Heineken Club Bottle continues to redefine the after-dark drinking experience with the Heineken Color Series in March and April.

The Heineken Club Bottle was the centrepiece of Heineken’s Maggazzini installation at Milan Design Week. Maggazini was conceived as an experimental creative space that featured collaborations between the brand – world renowned for expanding the boundaries of creative culture – and leaders in the design world.

This collection of pioneering designers, artists and publications included Designersblock, PechaKucha, Cool Hunting, Joshua Davis, Tuttobene and Heineken Club Bottle creator, Matt W. Moore.

“The Heineken Club Bottle is one of the latest in a series of global Heineken design initiatives. In Malaysia, we have a long history of working closely with the creative community on cutting edge art projects. The Heineken Color Series enables us to bring those international and local elements together to create a new experience for our Malaysian consumers.”, comments Jessie Chuah, Heineken Marketing Manager.

In normal daylight the aluminium Heineken Club Bottle features a frosted geometric pattern framing a signature green star. After dark, under ultraviolet (UV) light a new story emerges. A new personality of startling fluorescent greens and blues shines through, vividly lighting up the club space to reveal a stunning piece of hand-held art.

Heineken Club Bottle designer Matt W. Moore is one of the most electrifying graphic designers and installation artists of the last ten years. A pioneer of the Vectorfunk style of graphic design, his work blurs the lines between technology and street art.

His Monumental Murals can be found on walls in cities across the world while his work with brands includes collaborations with companies like Heineken and even a design takeover of technology zeitgeist publication Wired.

At the Heineken Color Series, Kuala Lumpur would experience the UV magic of the Heineken Club Bottle. This exclusive series kicked off with BATE and Hulkas presenting a night of fast moving electronica and EDM at Vertigo on Saturday March 8.

The Heineken Club Bottle later moved to KL’s biggest regular night, LOUD featuring Goldfish and Blink at Zouk on March 22.

On April 5, the series closed at The Rabbit Hole, an exciting new concept bar and club on Changkat Bukit Bintang with special guest DJs such as LapSap. The Heineken Color Series brought together music, fashion and design in an unforgettable Heineken Club Bottle experience.

Heineken works to push limits and boundaries to proudly serve you the most innovative and progressive new music experiences.

To be part of Heineken’s exciting calendar of events, stay tuned at Heineken Facebook Page or Twitter.

Heineken Thirst 2013 Is Back With Early Bird Tix On Sale @ Rock Corner, The Curve

Heineken Thirst 2012 we have Avicii, Justice, and Beyond.

Heineken Thirst returns on Saturday, 14 December 2013 at Sepang International Circuit with its most extensive and eclectic list of stars to date who will be playing across two impressive stages.

Heineken Thirst 2013 Official Line Up:
David Guetta
W&W
Nervo

Early bird tickets is ON SALE this weekend ONLY at Rock Corner, The Curve and come party together at #Thirst2013!

Continue reading

Pour The Perfect Pint To Amsterdam With Heineken Star Serve

Do you know that your beer needs protection? Or why is it important to skim your beer? These are just some of the trade secrets that are taught in Heineken Star Serve, a global draught beer quality programme that aims to improve and maintain the quality of beer.

The only reason for ordering a second beer is the quality of the first and the experts at Heineken go to great lengths to ensure that every pint of beer you order here in Malaysia or back in its homeland, Amsterdam or anywhere around the world reflect the same excellence that make it the world’s No.1 international premium beer.

So what is the classic Heineken drinking experience? At the heart of the Heineken Star Serve programme is the Heineken Pouring Ritual. You’ll learn to appreciate your pint of beer.

Continue reading

Heineken Starclub debuts @ Good Vibes Festival, Sepang, Malaysia

With just three more days left to Malaysia’s first ever Good Vibes Festival, the festival site is steadily taking shape as we speak.

Heineken will be unveiling the inaugural arrival of Starclub on our shores as Sepang International Go-Kart Circuit is transformed into a party central this Saturday.

After making appearances at music festivals around the globe – Defqon.1, Loveland, Mysteryland – and playing host to the likes of Tiësto and Calvin Harris, this year Heineken Starclub makes its debut on Malaysian soil.

Continue reading

Legendary Voyage with Heineken ‘Legendary Traveler’ Contest

Are you ready for an adventure of a lifetime? Are you brave enough to drop everything and board the next flight to the USA? Take a leap of faith and unearth the legendary traveler hidden inside of you because Heineken wants to take you on a voyage to Las Vegas!

The world’s No.1 international premium beer brand is challenging Malaysians to be a traveler, not a tourist. The all-expense paid trip to Las Vegas will be an experience that features more than bright lights, illustrious parties and elaborate shows that are synonymous with Sin City – Heineken promises to take you on a voyage off the beaten path.

Continue reading

Heineken Green Room 2013 Is Back @ KL Live, Life Centre

I’ve known Heineken Green Room as far as back in 2008, probably longer than that. Been quite an avid fan of such music events where we were introduced with indie and artsy artistes.

This coming 15th June 2013 sees Heineken Green Room return with yet another tantalising explosion of music and art in the shape of a line up that includes a live set from one of the United States’ most hotly tipped indie-pop outfits, The Drums, and a DJ set from the hands of British electronic mavericks Totally Enormous Extinct Dinosaurs (TEED) alongside a truly extraordinary collection of Malaysian acts and artists breaking new ground in the field of visual communications.

Heineken Green Room 2013 TEED
*Totally Enormous Extinct Dinosaurs (TEED)*

Along with Heineken Thirst, Malaysia’s premier electronic music festival, Heineken Green Room forms the core of a music philosophy that is committed to bringing the best of the world’s music experiences to Malaysia and giving them a unique Heineken twist.

Continue reading