Tiger Beer, the world’s iconic Asian beer presented the first ever Tiger Translate event here in Malaysia at Kenanga Wholesale City (KWC), right in the heart of Kuala Lumpur. Thousands of art and music enthusiasts witnessed as art and music collided under one roof for an unforgettable, one of a kind experience.
Bruce Dallas, Marketing Director for Guinness Anchor Berhad (GAB) said, “Over the years, Translate has had resounding success globally and today we are happy to finally join the movement by introducing this platform to Malaysia. Tiger’s main aim has always been to connect with our hip, young and energetic consumers and with today’s turnout, the Translate platform has successfully enabled us to engage with them. Our deepest gratitude goes out to the visual and music artists who did a stellar job bringing the two worlds together and engaging with the audience. It has always been our aim to keep the brand relevant to our consumers and tonight was a testament to that. We definitely look forward to having more of these in the years to come.”
In true Translate fashion, attendees were treated to an array of live art installations as they made their way towards the main hall through the Translate art tunnel.
Within the tunnel, they had the opportunity to witness first hand, talented graffiti artist, Kenji Chai, creating beautiful pieces of Tiger Translate art.
*Kenji Chai doing live painting*
Upon exiting the tunnel, attendees find themselves being greeted by a massive trampoline at the Translate Jump Station where they had pictures of their jumps taken against the massive Translate logo and immediately shared on social media.
*Tiger Translate Trampoline*