Tiger Translate Malaysia @ Kenanga City

Tiger Beer, the world’s iconic Asian beer presented the first ever Tiger Translate event here in Malaysia at Kenanga Wholesale City (KWC), right in the heart of Kuala Lumpur. Thousands of art and music enthusiasts witnessed as art and music collided under one roof for an unforgettable, one of a kind experience.

Bruce Dallas, Marketing Director for Guinness Anchor Berhad (GAB) said, “Over the years, Translate has had resounding success globally and today we are happy to finally join the movement by introducing this platform to Malaysia. Tiger’s main aim has always been to connect with our hip, young and energetic consumers and with today’s turnout, the Translate platform has successfully enabled us to engage with them. Our deepest gratitude goes out to the visual and music artists who did a stellar job bringing the two worlds together and engaging with the audience. It has always been our aim to keep the brand relevant to our consumers and tonight was a testament to that. We definitely look forward to having more of these in the years to come.”

In true Translate fashion, attendees were treated to an array of live art installations as they made their way towards the main hall through the Translate art tunnel.

Within the tunnel, they had the opportunity to witness first hand, talented graffiti artist, Kenji Chai, creating beautiful pieces of Tiger Translate art.


*Kenji Chai doing live painting*

Upon exiting the tunnel, attendees find themselves being greeted by a massive trampoline at the Translate Jump Station where they had pictures of their jumps taken against the massive Translate logo and immediately shared on social media.


*Tiger Translate Trampoline*

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Heineken Club Bottle – Heineken Color Series

Following its exciting unveiling during Milan Design Week 2013 and its Malaysian debut at Heineken Thirst, the exclusive and limited edition Heineken Club Bottle continues to redefine the after-dark drinking experience with the Heineken Color Series in March and April.

The Heineken Club Bottle was the centrepiece of Heineken’s Maggazzini installation at Milan Design Week. Maggazini was conceived as an experimental creative space that featured collaborations between the brand – world renowned for expanding the boundaries of creative culture – and leaders in the design world.

This collection of pioneering designers, artists and publications included Designersblock, PechaKucha, Cool Hunting, Joshua Davis, Tuttobene and Heineken Club Bottle creator, Matt W. Moore.

“The Heineken Club Bottle is one of the latest in a series of global Heineken design initiatives. In Malaysia, we have a long history of working closely with the creative community on cutting edge art projects. The Heineken Color Series enables us to bring those international and local elements together to create a new experience for our Malaysian consumers.”, comments Jessie Chuah, Heineken Marketing Manager.

In normal daylight the aluminium Heineken Club Bottle features a frosted geometric pattern framing a signature green star. After dark, under ultraviolet (UV) light a new story emerges. A new personality of startling fluorescent greens and blues shines through, vividly lighting up the club space to reveal a stunning piece of hand-held art.

Heineken Club Bottle designer Matt W. Moore is one of the most electrifying graphic designers and installation artists of the last ten years. A pioneer of the Vectorfunk style of graphic design, his work blurs the lines between technology and street art.

His Monumental Murals can be found on walls in cities across the world while his work with brands includes collaborations with companies like Heineken and even a design takeover of technology zeitgeist publication Wired.

At the Heineken Color Series, Kuala Lumpur would experience the UV magic of the Heineken Club Bottle. This exclusive series kicked off with BATE and Hulkas presenting a night of fast moving electronica and EDM at Vertigo on Saturday March 8.

The Heineken Club Bottle later moved to KL’s biggest regular night, LOUD featuring Goldfish and Blink at Zouk on March 22.

On April 5, the series closed at The Rabbit Hole, an exciting new concept bar and club on Changkat Bukit Bintang with special guest DJs such as LapSap. The Heineken Color Series brought together music, fashion and design in an unforgettable Heineken Club Bottle experience.

Heineken works to push limits and boundaries to proudly serve you the most innovative and progressive new music experiences.

To be part of Heineken’s exciting calendar of events, stay tuned at Heineken Facebook Page or Twitter.

HAPA-GAB Excellence Awards 2013-2014

The HAPA-GAB Excellence Awards 2013-2014, hosted by Guinness Anchor Berhad (GAB) in collaboration with Hospitality Asia Platinum Awards (HAPA), is set to return to Kuala Lumpur on 16 April 2014.

The number of entries for Malaysia’s premier hospitality industry awards has almost tripled following the success of the inaugural Awards in 2012.

One of the most anticipated hospitality awards in Malaysia, the HAPA-GAB Excellence Awards is a biennial award that will see GAB partner outlets in the country competing in eight award categories:

  1. Best Bar - Awarded to the outlet that showcases an extensive list of innovative drinks, and also delivers outstanding beer quality standards.
  2. Best Restaurant - Awarded to the outlet that brings gastronomic perfection to the dining experience. It also delivers memorable customer service.
  3. Best Resto-Bar - Awarded to the outlet that delivers extraordinary dining experience; one that showcases unique food selections to creative drinks menu.
  4. Best Club - Awarded to the outlet that presents the latest entertainment concept, creating the most electrifying party experience.
  5. Best Product Quality - Awarded to the outlet with exemplary standards in advocating beer and culinary product quality consistently. Sub-categories (only one winner in each sub-category):
    • Perfect Serve TIGER
    • Perfect Serve GUINNESS
    • Perfect Serve HEINEKEN
    • Perfect Serve KILKENNY
  6. Most Innovative Guest Experience - Awarded to the outlet that is committed to creating unique dining experiences through innovative products and services.
  7. Service Excellence - Awarded to the outlet that showcases hospitality of the highest standards by consistently providing exceptional service to its guests.
  8. Outlet of the Year Award - The award that recognises the most outstanding outlet that showcases excellence and innovation at all fronts, from entertainment experience, to product concept and service levels.

“We value our partners and we are aware that customers today are more discerning and have higher expectations. Therefore, we have a role to play in recognising F&B establishments with exceptional product quality, service and innovation,” said Hans Essaadi, Managing Director of GAB.

In 2012, WIP/SOULed Out Sri Hartamas won the Outlet of the Year Award as well as Gold in Service Excellence.

In order to ensure the highest standards of judging would be held, GAB partnered with HAPA, an independent body and leading regional hospitality awards programme, to facilitate the judging process.

The panel of judges, a confidential group of experts and influential tastemakers selected by HAPA, visited the nominated outlets anonymously within a five-month period as part of the stringent judging process.

Global Guinness League of Excellence Award and GAB Brewery Tour

If you have noticed, more youngsters nowadays drink Guinness Draught at Irish pubs and bars..

I guess it’s that good and it wouldn’t be surprising because Guinness Malaysia has won the coveted Global Guinness League of Excellence Award (GLoE) for the 4th consecutive time in a row for brewing the best Guinness in the world!

Congratulations and thank you for the hardwork and effort to bring the best of Guinness to my fellow Guinness drinkers and I! :D

Guinness Malaysia had won the award in close competition involving 50 international breweries, including the top breweries in the America, Asia Pacific, and Africa, for consistently delivering great looking, great tasting Guinness every time, everywhere..


*GAB Brewery at Sungei Way, PJ*

Brought Daphne along and we were introduced and explained on the key ingredients and steps being used to brew a good quality of Guinness..

Key ingredients included roasted and malted barley which provides the foundation for the flavour of the beer, finest female hops, purity and softness of water is prized, and the famous Guinness Yeast descended down from Arthur Guinness’s time..

Then we were treated with a brewery tour to have a look on their packaging, from preparing the bottles in line to filling up the bottles with beer and putting them in carton stacks..

It’s was quite an interesting tour considering brewery tour is not something common like any bread factory for highschoolers..And too bad photo-taking was not allowed so yeah, everything has to be discreet :P


*Cans lining up*

It was really an eye-opener..Then we were taught how to serve a glass of Guinness Draught from the tap..

They actually showed us how to pour the perfect pint on few steps and even how to drink the pint of Guinness with confidence and pride!

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Tiger Asian Music Festival 2011 @ Mines International Exhibition Convention Centre (MIECC)

Tiger Beer presented the biggest Asian music festival ever that has happened in Malaysia..

On 30th April 2011, the Asian Music Festival 2011 was held at the Mines International Exhibition Convention Centre (MIECC) and had pulled a strong 20,000 crowd to the event!

Thanks to GAB and G2, I was able to cover and enjoy the 12-hour concert standing right in front of the stage, standing very close to the artistes when they walked upfront the stage..

Long story short, let’s head to the main agenda of the day..

Local English band Rosevelt did the opening for Asian Music Festival 2011..Then Malaysian Will Ng came on stage for the second act..

I was right on time for 24 Herbs (Yah Sei Mei), the high-prolific rap group (after LMF) from Hong Kong was on stage to rock the house down..


*24 Herbs from Hong Kong*

24 Herbs gave a good performance with 6 songs, including Do or Die, Wonderland featuring ManHand, and ended with “Hu Ge”..


*Local Chinese rock band, dayDream*

dayDream was quite okay, performed 6 songs including covering 2 songs, one of MayDay’s and another Linkin Park’s “In The End”..


*Suki Low featuring Shawn Lee and Dennis Lau*

Suki Low made her appearance a moment to be remembered with a cover of Katy Perry’s “Firework”..She has grown so much since the One In A Million and she can definitely go further..

She continued to do an unplugged cover of “Born This Way” (Lady Gaga) on the keyboard featuring beatboxer Shawn Lee and violinist Dennis Lau..


*Namcha from Thailand*

Next up was Namcha from Thailand..Although I hardly understood Thai except for “sawadee kap”, her performance was pretty energetic and the tune and rhythm of the songs were quite easy to blend in, fun-happy-go-lucky type..

I really had fun with her songs and eventually followed her on Twitter (@namcha_tea) right there and then :P

Lots of photos ahead! Get ready to load!

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Asian Music Festival and Artistes Autograph Session @ MIECC

The Asian Music Festival is just around the corner and have you bought your ticket yet?

I would say this is the most anticipated music festival so far happening in Malaysia where 25 strong artistes will be performing live for a straight 10-hour long event!

The Asian Music Festival (AMF), proudly presented by Tiger and organized by Galaxy, is happening on 30th April 2011 at Mines International Exhibition Convention Centre (MIECC) from 2pm til 12-midnight!

Before the event starts at 2pm, there will be autograph session at 12-noon for artistes Jing Chang, Lollipop F, Derrick Ho, and Kevin Lin..

Those who purchase on site any imported album of any of the mentioned singers are entitled to redeem an official AMF poster and get exclusive autograph signing from the 4 artistes..

That’s not all..At 1pm, Korean artiste Se7en will hold a handshake session at the main entrance of MIECC, and again those who purchase their album will get to participate in a lucky draw to take photo with Se7en on stage!

The tickets are priced at RM128 and RM248 for Rock Zone..

I would say it’s DEFINITELY worth the money because you get to have 10-hour long performance featuring famous artistes including Edison Chen (HK), FAMA (HK), 24 Herbs (HK), Paul Wong of Beyond (HK), Sam Lee (HK), Tiger Huang (Taiwan), Jing Chang (Taiwan), Se7en (Korea), and Bibi (China) from the northern countries..

From our region we have Namcha (Thailand), Olivia Ong (Singapore), A-Do (Singapore), our very own Suki, dayDream, Manhand, Rosevelt, and Jess Lee, just to name a few..

A little bit of photos here where I’d attended the press conference for the local artistes at The Tavern, GAB..

The official launch of Asian Music Festival kickstarted when the big screen is touched and clips and shots of artistes is being announced..

Part of the Malaysian artistes including Manhand, Suki, Jess Lee, and dayDream who will be performing at the Asian Music Festival alongside international acts like FAMA, 24 Herbs, Edison Chen, Se7en, and Olivia Ong, etc..

Let’s cheers for the event!


*Suki, winner of One In A Million*

I bet most people who saw Suki won the singing competition would love to see how she has grown up as a singer in terms of her songs and singing style..


*Jess Lee, winner of the Taiwanese singing competition, One Million Star Season 7*

More photos on my Facebook Page at Jenkin Yat, Asian Music festival – Meet The Local Artistes..

Now grab your tickets before it’s too late!

Tickets are available at Galaxy Headquarters at The Boulevard, Midvalley and Galaxy ticket counters at Sungei Wang Concourse level, and Wisma MPL (HLA)..

They are also available at Ticket Charge outlets (www.ticketcharge.com.my), Speedy Video outlets nationwide (including East Malaysia), and Rock Corner and Station One outlets (only in Peninsular Malaysia)..

See you guys there!