Do you know that your beer needs protection? Or why is it important to skim your beer? These are just some of the trade secrets that are taught in Heineken Star Serve, a global draught beer quality programme that aims to improve and maintain the quality of beer.
The only reason for ordering a second beer is the quality of the first and the experts at Heineken go to great lengths to ensure that every pint of beer you order here in Malaysia or back in its homeland, Amsterdam or anywhere around the world reflect the same excellence that make it the world’s No.1 international premium beer.
So what is the classic Heineken drinking experience? At the heart of the Heineken Star Serve programme is the Heineken Pouring Ritual. You’ll learn to appreciate your pint of beer.
Cross-cultural Celtic rock band, Johnsons Motorcar will be rocking the stage exclusively at Malones in ushering to the Hari Merdeka this weekend.
Be ready to tune in to a pure form of Irish music by the band, which interestingly hails from Tokyo, Japan but come from diverse cultural backgrounds.
JMC in short, is made up of lead vocalist and fiddler Martin Johnson who is a native of Florida, guitarist Blacko Muiri (Dublin), bassist Coleman Bayliss (Australia) and petite lady drummer Rinamame, also known as ‘Beanie’ (Japan).
With just three more days left to Malaysia’s first ever Good Vibes Festival, the festival site is steadily taking shape as we speak.
Heineken will be unveiling the inaugural arrival of Starclub on our shores as Sepang International Go-Kart Circuit is transformed into a party central this Saturday.
After making appearances at music festivals around the globe – Defqon.1, Loveland, Mysteryland – and playing host to the likes of Tiësto and Calvin Harris, this year Heineken Starclub makes its debut on Malaysian soil.
Are you ready for an adventure of a lifetime? Are you brave enough to drop everything and board the next flight to the USA? Take a leap of faith and unearth the legendary traveler hidden inside of you because Heineken wants to take you on a voyage to Las Vegas!
The world’s No.1 international premium beer brand is challenging Malaysians to be a traveler, not a tourist. The all-expense paid trip to Las Vegas will be an experience that features more than bright lights, illustrious parties and elaborate shows that are synonymous with Sin City – Heineken promises to take you on a voyage off the beaten path.
I’ve known Heineken Green Room as far as back in 2008, probably longer than that. Been quite an avid fan of such music events where we were introduced with indie and artsy artistes.
This coming 15th June 2013 sees Heineken Green Room return with yet another tantalising explosion of music and art in the shape of a line up that includes a live set from one of the United States’ most hotly tipped indie-pop outfits, The Drums, and a DJ set from the hands of British electronic mavericks Totally Enormous Extinct Dinosaurs (TEED) alongside a truly extraordinary collection of Malaysian acts and artists breaking new ground in the field of visual communications.
*Totally Enormous Extinct Dinosaurs (TEED)*
Along with Heineken Thirst, Malaysia’s premier electronic music festival, Heineken Green Room forms the core of a music philosophy that is committed to bringing the best of the world’s music experiences to Malaysia and giving them a unique Heineken twist.
Heineken is giving Malaysians the chance to watch the screening of UEFA Champions League (UCL) Final VIP-style in the party capital of the world – Ibiza, Spain.
The only catch is that the Heineken Ibiza Final tickets are hidden in a secret location somewhere in Klang Valley and you are encouraged to collaborate via social media activities to find out where the tickets are!
Once the location is revealed, 80 lucky football fans will be invited to participate in the Heineken Ibiza Finale Challenge where they will have to display their skills through a combination of charm, imagination and inventiveness to be rewarded with this ultimate football and music experience.
The Heineken Ibiza Final contest officially ends this Saturday 20 April.