Tiger Translate Malaysia @ Kenanga City

Tiger Beer, the world’s iconic Asian beer presented the first ever Tiger Translate event here in Malaysia at Kenanga Wholesale City (KWC), right in the heart of Kuala Lumpur. Thousands of art and music enthusiasts witnessed as art and music collided under one roof for an unforgettable, one of a kind experience.

Bruce Dallas, Marketing Director for Guinness Anchor Berhad (GAB) said, “Over the years, Translate has had resounding success globally and today we are happy to finally join the movement by introducing this platform to Malaysia. Tiger’s main aim has always been to connect with our hip, young and energetic consumers and with today’s turnout, the Translate platform has successfully enabled us to engage with them. Our deepest gratitude goes out to the visual and music artists who did a stellar job bringing the two worlds together and engaging with the audience. It has always been our aim to keep the brand relevant to our consumers and tonight was a testament to that. We definitely look forward to having more of these in the years to come.”

In true Translate fashion, attendees were treated to an array of live art installations as they made their way towards the main hall through the Translate art tunnel.

Within the tunnel, they had the opportunity to witness first hand, talented graffiti artist, Kenji Chai, creating beautiful pieces of Tiger Translate art.


*Kenji Chai doing live painting*

Upon exiting the tunnel, attendees find themselves being greeted by a massive trampoline at the Translate Jump Station where they had pictures of their jumps taken against the massive Translate logo and immediately shared on social media.


*Tiger Translate Trampoline*

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Heineken Club Bottle – Heineken Color Series

Following its exciting unveiling during Milan Design Week 2013 and its Malaysian debut at Heineken Thirst, the exclusive and limited edition Heineken Club Bottle continues to redefine the after-dark drinking experience with the Heineken Color Series in March and April.

The Heineken Club Bottle was the centrepiece of Heineken’s Maggazzini installation at Milan Design Week. Maggazini was conceived as an experimental creative space that featured collaborations between the brand – world renowned for expanding the boundaries of creative culture – and leaders in the design world.

This collection of pioneering designers, artists and publications included Designersblock, PechaKucha, Cool Hunting, Joshua Davis, Tuttobene and Heineken Club Bottle creator, Matt W. Moore.

“The Heineken Club Bottle is one of the latest in a series of global Heineken design initiatives. In Malaysia, we have a long history of working closely with the creative community on cutting edge art projects. The Heineken Color Series enables us to bring those international and local elements together to create a new experience for our Malaysian consumers.”, comments Jessie Chuah, Heineken Marketing Manager.

In normal daylight the aluminium Heineken Club Bottle features a frosted geometric pattern framing a signature green star. After dark, under ultraviolet (UV) light a new story emerges. A new personality of startling fluorescent greens and blues shines through, vividly lighting up the club space to reveal a stunning piece of hand-held art.

Heineken Club Bottle designer Matt W. Moore is one of the most electrifying graphic designers and installation artists of the last ten years. A pioneer of the Vectorfunk style of graphic design, his work blurs the lines between technology and street art.

His Monumental Murals can be found on walls in cities across the world while his work with brands includes collaborations with companies like Heineken and even a design takeover of technology zeitgeist publication Wired.

At the Heineken Color Series, Kuala Lumpur would experience the UV magic of the Heineken Club Bottle. This exclusive series kicked off with BATE and Hulkas presenting a night of fast moving electronica and EDM at Vertigo on Saturday March 8.

The Heineken Club Bottle later moved to KL’s biggest regular night, LOUD featuring Goldfish and Blink at Zouk on March 22.

On April 5, the series closed at The Rabbit Hole, an exciting new concept bar and club on Changkat Bukit Bintang with special guest DJs such as LapSap. The Heineken Color Series brought together music, fashion and design in an unforgettable Heineken Club Bottle experience.

Heineken works to push limits and boundaries to proudly serve you the most innovative and progressive new music experiences.

To be part of Heineken’s exciting calendar of events, stay tuned at Heineken Facebook Page or Twitter.

HAPA-GAB Excellence Awards 2013-2014

The HAPA-GAB Excellence Awards 2013-2014, hosted by Guinness Anchor Berhad (GAB) in collaboration with Hospitality Asia Platinum Awards (HAPA), is set to return to Kuala Lumpur on 16 April 2014.

The number of entries for Malaysia’s premier hospitality industry awards has almost tripled following the success of the inaugural Awards in 2012.

One of the most anticipated hospitality awards in Malaysia, the HAPA-GAB Excellence Awards is a biennial award that will see GAB partner outlets in the country competing in eight award categories:

  1. Best Bar - Awarded to the outlet that showcases an extensive list of innovative drinks, and also delivers outstanding beer quality standards.
  2. Best Restaurant - Awarded to the outlet that brings gastronomic perfection to the dining experience. It also delivers memorable customer service.
  3. Best Resto-Bar - Awarded to the outlet that delivers extraordinary dining experience; one that showcases unique food selections to creative drinks menu.
  4. Best Club - Awarded to the outlet that presents the latest entertainment concept, creating the most electrifying party experience.
  5. Best Product Quality - Awarded to the outlet with exemplary standards in advocating beer and culinary product quality consistently. Sub-categories (only one winner in each sub-category):
    • Perfect Serve TIGER
    • Perfect Serve GUINNESS
    • Perfect Serve HEINEKEN
    • Perfect Serve KILKENNY
  6. Most Innovative Guest Experience - Awarded to the outlet that is committed to creating unique dining experiences through innovative products and services.
  7. Service Excellence - Awarded to the outlet that showcases hospitality of the highest standards by consistently providing exceptional service to its guests.
  8. Outlet of the Year Award - The award that recognises the most outstanding outlet that showcases excellence and innovation at all fronts, from entertainment experience, to product concept and service levels.

“We value our partners and we are aware that customers today are more discerning and have higher expectations. Therefore, we have a role to play in recognising F&B establishments with exceptional product quality, service and innovation,” said Hans Essaadi, Managing Director of GAB.

In 2012, WIP/SOULed Out Sri Hartamas won the Outlet of the Year Award as well as Gold in Service Excellence.

In order to ensure the highest standards of judging would be held, GAB partnered with HAPA, an independent body and leading regional hospitality awards programme, to facilitate the judging process.

The panel of judges, a confidential group of experts and influential tastemakers selected by HAPA, visited the nominated outlets anonymously within a five-month period as part of the stringent judging process.

Tiger Big Away Game, Manchester United vs Liverpool

It was a fun night at Sunway Giza where rival supporters met each other at Beer Factory to watch the Manchester United vs Liverpool at the Tiger Big Away Game event.

tiger big away game

It’s nice of Tiger to put up this Big Away Game event with cool games, photo booth, lucky draw, and Tiger booze!!

For Manchester United fans, this game is definitely a game to prove the team’s strength to make up for their deteriorating performance under David Moyes.

For Liverpool fans and supporters of other clubs, it’s important to them, too, that Liverpool should beat Manchester United in the big rival match to take advantage of that situation.

For an Arsenal fan like me, with the Gunners not doing too good this season, it’s enjoyable to watch Liverpool’s and Manchester City’s performances.

Liverpool took the lead in the first-half through penalty, scored by none other than Stevie G. Entered the second-half, Stevie G almost scored a hat-trick from the spot, only denied by the goal post.

Suarez completed the victory with a nice goal on the 84th minute. Most of the patrons at Beer Factory jumped in joy!

Congrats to the lucky draw winner who have guessed the score correctly and won himself a PlayStation 4!!

It was a good fun experience and thanks to Tiger Beer and Beer Factory!

Heineken Thirst 2013 Is Back With Early Bird Tix On Sale @ Rock Corner, The Curve

Heineken Thirst 2012 we have Avicii, Justice, and Beyond.

Heineken Thirst returns on Saturday, 14 December 2013 at Sepang International Circuit with its most extensive and eclectic list of stars to date who will be playing across two impressive stages.

Heineken Thirst 2013 Official Line Up:
David Guetta
W&W
Nervo

Early bird tickets is ON SALE this weekend ONLY at Rock Corner, The Curve and come party together at #Thirst2013!

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Arthur’s Day – How To Get Your Tickets or Passes

Arthur’s Day™ 2013 proudly introduces: Five for Fighting, All American Rejects and The Wanted!

These music icons are set to take centre stage this Arthur’s Day™ with three, 75 minutes ‘live’ performances respectively; giving fans 3 international music concerts rolled into one remarkable celebration – Arthur’s Day™ 2013.

How to get Arthur’s Day tickets or passes? Here’s a complete guide for you Arthur’s Day fans out there, just so you can be sure to get your hands on some tickets and be part of what’s set to be the most epic Arthur’s Day celebration yet!

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