Tiger Beer, the world’s iconic Asian beer presented the first ever Tiger Translate event here in Malaysia at Kenanga Wholesale City (KWC), right in the heart of Kuala Lumpur. Thousands of art and music enthusiasts witnessed as art and music collided under one roof for an unforgettable, one of a kind experience.
Bruce Dallas, Marketing Director for Guinness Anchor Berhad (GAB) said, “Over the years, Translate has had resounding success globally and today we are happy to finally join the movement by introducing this platform to Malaysia. Tiger’s main aim has always been to connect with our hip, young and energetic consumers and with today’s turnout, the Translate platform has successfully enabled us to engage with them. Our deepest gratitude goes out to the visual and music artists who did a stellar job bringing the two worlds together and engaging with the audience. It has always been our aim to keep the brand relevant to our consumers and tonight was a testament to that. We definitely look forward to having more of these in the years to come.”
In true Translate fashion, attendees were treated to an array of live art installations as they made their way towards the main hall through the Translate art tunnel.
Within the tunnel, they had the opportunity to witness first hand, talented graffiti artist, Kenji Chai, creating beautiful pieces of Tiger Translate art.
*Kenji Chai doing live painting*
Upon exiting the tunnel, attendees find themselves being greeted by a massive trampoline at the Translate Jump Station where they had pictures of their jumps taken against the massive Translate logo and immediately shared on social media.
*Tiger Translate Trampoline*
Party goers also got temporary tattoos designed by prominent Malaysian tattoo artist,
Lynda Chean of Pink Tattoos. These one of a kind, custom designs were hand drawn by Lynda especially for all attendees.
In the main hall, the crowd was immersed in the sights and sounds of Translate. Amazing art installations of Tiger Translate filled the hall accompanied by the best of nu disco and indie rock from local DJ trio Indiego & Co. to keep spirits high.
The night kicked off with a live music performance by Mad August. This up and coming Malaysian band wowed the crowd with their high octane, distortion driven modern and emo rock tunes.
With energy levels running high, it was Manic Sheep’s turn to turn up the heat with their shoegaze and noise rock numbers. The duo showcased outstanding musicianship clearly obtained from their experiences touring internationally.
It’s not an easy thing to match up to a performance like that, but Hong Kong based experimental rock outfit, Chochukmo was more than capable of keeping the crowd hooked and in high spirits.
Performing in Malaysia for the second time, this 5-piece band gave music enthusiasts and fans alike a lesson in live performance, once again cementing their status as passionate and energetic live performers.
No stranger to the local indie scene, OJ Law was up next. With 3 albums to his name, it should come as no surprise as this melodically gifted artist got the crowd dancing and partying along to his brand of indie rock, soul and electronica tunes.
The time came for the thousands of music and art enthusiasts present for the highlight of the night. The band everyone had been waiting to see, Editors finally took the stage for the first time here in Malaysia.
Lights dimmed and silence followed only to be broken by chants of eager fans that were anxiously waiting to see them in action.
*Editors’ vocalist, Tom Smith*
The sound of their dark indie rock, layered by vocal melodies and guitar riffs kept ringing in our heads way past their performance and it wasn’t long before everyone realized why this band was nominated in the Best British Group category at the Brit Awards and at the same time declared as one of the biggest British Band of the 2000s decade.
Additionally, party goers also had the opportunity to showcase their artistic skills by drawing and decorating giant Tiger Beer bottles within the venue.
As it is only the beginning, Tiger Beer Malaysia is excited and anxious to bring more collaboration between art and music to the Malaysian people.
Stay tuned to www.tigertranslate.com.my for news on events and happenings to come. Really can’t wait for the next event to happen!