On 18th May 2012, Hennessy V.S.O.P had a launch party at Doubletree by Hilton for its new bottle, designed by Chris Bangle, an American automobile designer known for his daring design and far-reaching influence.
Chris Bangle is known best for his work as Chief of Design for BMW Group where he was responsible for the BMW, MINI, and Rolls-Royce motor cars from 1992 to 2006.
*Some of our friends posing for the cameras*
Legends are shaped over time. The legend of Hennessy V.S.O.P. began on 7 October 1817, when the future King George IV of England asked the great French cognac House to supply him with a special cognac described in the records with the words “Very Superior Old Pale” (V.S.O.P).
Today, the House’s Tasting Committee carries on this vision, as Olivier Paultes, Member of the Tasting Committee explains,
“When blending the eaux de vie for Hennessy V.S.O.P., we harmonise a wide variety of sensory characteristics as a great Chef would, selecting from a wide range of ingredients to create an exceptional dish.”
We were ushered into the ‘White Room’ where the presentation and launch was held.
After an initial modernisation of the bottle in 1989, V.S.O.P. is moving resolutely into the 21st century, as can be seen in the work of designer Chris Bangle, a legendary figure in the automobile world, who has redesigned its contours to bring its sleek silhouette firmly into the future.
Chris Bangle flew in from the US and hosted by Will Quah, showed us some rough sketch before the bottle was unveiled.
*Chris Bangle sketching on the iPad – Photo credit to Chris*
“Designing for Hennessy gave me the same sensations as working on designs for fast BMWs or a great Rolls Royce. It is that experience of a unique emotion,” said Chris Bangle.
After seeking to understand Hennessy V.S.O.P’s deepest secrets, Chris Bangle picked up his pencil and drew this cognac’s new silhouette. He accentuated the curves on the sides of the bottle, thereby reinforcing its silhouette’s dynamics, then he lengthened its neck and straightened its shoulders, stretching it vertically.
With a carefully designed optical effect, the front of the bottle evokes a pyramid perspective, suggesting an upward vanishing point to draw the eye toward the top of the bottle, where Chris Bangle has chosen to engrave the legendary arm and axe of the Hennessy family into the glass itself.
After the presentation, we were ushered into the next room, the ‘Black Room’, where the party started.
*The two DJs of the night, DJ Eva T and DJ Reeve*
DJ Reeve and DJ Eva T kept the crowd dancing to the groove with their funky upbeat mixes of house and pop. They were pretty good if you ask me, if compared to the recent music in some clubs.
On an unrelated kind of mixer, I’ve always preferred the sweetness of Hennessy Apple, though I enjoyed a glass of Hennessy Soda.
*Sonia, Ju, and their lovely girl friends*
*Moots, Vanessa Chong, Will Quah, and guest*
One of the highlights of the party was the ‘Hennessy 360 Cam’, where a number of DSLRs were coordinated using software and capture photos around the podium in 360 degrees, creating a stop-motion effect.
*The party-goers went up in groups and started to pose!*
Check out the few videos of the ‘Hennessy 360 Glam Cam’ where groups of people posed wonderfully, and it’s fun!
*Yours truly with Bok, Wilson, Kelly Siew, and Louise*
*Chris Bangle with the brand ambassadors*
*Moots with Vanessa and Pamela Chong and their friends*
Do check out Chris’s Facebook Hennessy V.S.O.P photo album.
For more information on Hennessy V.S.O.P, please visit Hennessy’s Facebook page at www.facebook.com/HennessyMalaysia.