Award-winning Tiger Beer’s innovative football offering, Tiger Street Football which started its campaign in Asia this April successfully ended its search for the Kings of the Streets..
On 18th September, the world-class street football tournament saw team ADC Florianopolis of Brazil winning the first Tiger Street Football Tournament and walking away with the grand prize of USD30,000 after a stunning display of sublime street play throughout the day..
*Tournament champion, ADC Florianopolis*
Today’s grand finals saw qualifying teams from Malaysia, Singapore, China, Thailand and Vietnam as well as two invited professional street football teams from Brazil and Holland battling it out in high winning spirits, they fought to the last whistle in the fast-paced, adrenalin-pumping game..
Tiger Street Football is a fresh and innovative consumers experiential offering from Tiger Beer through its Tiger FC platform that engages football fans with a total football experience; from the best football viewing parties, to the best online football games engagements and now bringing the edgiest football action to the streets of Malaysia..
*Champion flanked by Tiger FC Cage girls and Sean Koh (middle)*
“Tiger FC has a legacy of delivering the best viewing parties, football themed promotions, contests and perks to football lovers in Malaysia. Last year, Tiger FC hosted 700 viewing parties across the nation in conjunction with the 2010 FIFA World Cup – the largest number ever in Malaysia,” said Ms Yap Swee Leng, Marketing Director of Guinness Anchor Berhad (GAB)..
“This year, we continue to innovate the Tiger FC proposition by bringing our consumers more winning football experiences and moments through Tiger Street Football Tournament where they get to experience football at its best and edgiest up-close. Whether they are participating or cheering, fans or players, they all share the same passion and thirst for winning, which is true to the Tiger’s spirit,” she added..
*ADC Florianopolis (yellow), runner-up Street Legends from Holland (orange), and 2nd runner-up FC Dong Dong from Vietnam (red)*
Atmosphere surrounding the unique, caged and rounded Tiger Street Football pitched greatly intensified as the tournament approached the semi-finals, as crowd favourites ADC Florianopolis and Street Legends from Brazil and Holland made it through to the Grand Finals..
However, it was seamless teamwork coupled with the timely wit of ADC Florianopolis from Brazil that gave them the much needed edge to beat the Street Legends 4-1, in an exhilarating match amidst loud cheers from the spectators..
*ADC Florianopolis going against FC Dong Dong*
“We are absolutely overjoyed to emerge as the Tiger Street Football Grand Champions! It has indeed been an incredible journey for us as a team, and we have spent countless hours training and sharpening our skills to put up a good fight in this tournament. It was a fantastic experience to play on such an international platform of street football and we are definitely looking forward to more great football events by Tiger,” said Denison Cabral, captain of ADC Florianopolis..
Aside from being one of the most explosive street football tournaments in Asia, the finale of Tiger Street Football was also a huge celebration of football festivity, where football lovers were treated to a myriad of exciting street performances. Bangkok’s famed Exotic Band kept the crowd up on their feet with their infectious beats, while DJ Knatz, a familiar face in Bangkok’s local music scene, kept the volume up and lively throughout the day..
*Tiger FC Cage girls with the Champions trophy*
Singapore’s freestyle football maestros, the Urban Street Team wowed the crowd with their slick moves, while the most anticipated performances were by Elecoldxhot, winners of 8TV’s Showdown 2011 street dance competition..
With ESPN Star Sports as co-organisers, the semi finals and Grand Final matches were broadcaste “live” from 1 Utama to audiences from around the world..
*Fans enjoying their ice-cold Tiger beers*
As the Grand Finals brought Tiger Street Football to an amazing end, the conclusion also marked the official kick-off of the brand new Tiger FC season, which will continue to bring winning football moments to football fans nationwide throughout the Barclays Premier League 2011/12 season..Log on to www.tigerbeer.com.my for more info..